Find A Rainmaker’s (FAR) benchmarks are unique; they are built from hundreds of real-world samples and focus on behavioral traits rather than personality traits. Behavioral characteristics can change, whereas personality traits are more rigid—think of it as nature vs. nurture. After a person takes the FAR assessment, reports identify various behavioral benchmarks and provide a 1-10 rating scale against each benchmark. These ratings are rooted in behavioral research and sampling across multiple industries and disciplines. Each benchmark has a short description, coaching recommendations for traits that lie outside of the benchmark range, and an explanation of what the benchmark report indicates.
So, you have someone who scored highly on the Media Mogul benchmark. What does this indicate and how can you leverage this?
Businesses need frontline professionals who show poise, are quick on their feet, and thrive in situations in which they are presented the opportunity to show their expertise and provide insight to help others understand and learn. This is the Media Mogul – a highly confident professional who can act as the face or spokesperson of a company. Developing a cadre of these individuals is critical for your PR and marketing efforts. In today’s fast-paced media landscape, professionals who are not easily distracted by outside forces strive to finish what they started and are comfortable in group settings provide significant value for drawing and maintaining media attention.
A Media Mogul displays behavioral tendencies that showcase strengths in focus, creativity, self-confidence, and dependability.
With benchmark reports in hand, focusing on public relations (PR) training will further enhance the strengths of Media Moguls and help them reach their maximum potential. Conversely, FAR’s benchmarks also identify opportunities for improvement. Media Moguls can often improve listening, accept criticism, and combat quick decision-making through coaching. Since behaviors can be changed, proper training and coaching can help improve these areas and create a more well-rounded professional to drive media presence and PR efforts.