Published in the Legal Intelligencer
By Jennifer O’Donnell, Esq., Peter Johnson, Esq., Elle Walch and Adrien Maines
Companies continue to look for more targeted ways to maximize time, win business, and meet client needs. Rapid Behavioral assessments are proven to be an excellent tool for corporate growth in three ways: quickly assessing attorney strengths, leveraging data to maximize your training investment, and analyzing training and coaching to expose gaps.
In the dynamic landscape of modern law firms, the pursuit of growth is the constant driver. This was highlighted at the Legal Marketing Association Southeast Regional Conference, which was held on 9/11-13, 2024, in Charlotte, NC. Traditional strategies, such as networking events and public relations initiatives, have long been staples of business development. However, the increasing complexity of the legal industry demands a more precise approach to stay competitive, refine training and coaching strategies, maximize time spent on business development, and meet clients’ evolving needs.
While the goal is to create a firm where revenue generation is a collective effort, misaligning talent or neglecting proper coaching can significantly waste time and resources. To truly maximize potential, it’s crucial to place individuals in roles that suit their strengths and provide them with the targeted support they need to excel. This strategic approach not only enhances individual performance but also drives overall firm growth and efficiency.
Assessing attorney strengths and opportunities quickly
When billable hours are your product, pulling attorneys away from client work can be challenging. However, firms see…
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