
What a dynamic presentation in Sonoma, California at the 32nd Marketing Partner Forum presented by the Thomson Reuters Institute with industry experts Jennifer O’Donnell, Julie Snow-Samanant and Cari Brunelle — moderated by Aaron Kotok. The panel dove into law firm sales pitches, exploring common pitfalls and sharing insights on how to succeed by focusing on meaning, refining client-centric strategies, and differentiating your firm. The panelists also discussed using AI and tech tools, including Find A Rainmaker, to help inform data-driven decisions.
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