Published in Attorney at Law Magazine
Gaining a deep understanding of how firms sell services and customers make purchasing decisions can deliver measurable impacts. While many decision-makers still rely on intuition or anecdotal evidence to guide their strategies, data-driven insights fueled by behavioral data and economic analysis are far more effective and are taking center stage, according to the McKinsey & Company 2025 State of the Consumer report.
From an analytical perspective, this data provides insights into understanding employee and customer behavior. In this article, we examine how behavioral data, and behavioral economics can be applied across various industry sectors to drive growth and enhance decision-making. This will be especially helpful to firms seeking to implement new growth strategies.
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