Published in the New York Real Estate Journal
Find A Rainmaker (FAR) is the first-ever, cloud-based rapid behavioral assessment tool developed by public relations and business development professionals, behavioral PhDs, technologists, and designers. The platform is aimed at helping companies identify individuals well suited to be media spokespeople, lead generators, analytically minded marketers, creative collaborators, and closers. It provides guidance on effective team formations, coaching and training opportunities, all based on a spectrum of 21 behavioral traits that are measured in a survey that takes less than ten minutes to complete. Promova, a woman-owned public relations and branding agency, worked with engineers and specialists to sample hundreds of individuals and develop the tool to help business leaders identify their team’s strengths through a proven methodology rooted in biodata. The software allows companies to generate significantly more revenue by uncovering optimal rainmakers and finding the right people to put on the front lines of the business.
“We’re excited to unveil FAR and help businesses strengthen their teams and win more work,” said Good, co-founder of Find A Rainmaker and founder of Promova. “FAR is driven by decades of behavioral science, which has been proven to identify the best people for media and business development roles. By building stellar teams, companies can create more cohesive organizations, generate greater revenue, and achieve their business goals.”
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